Text and content are the most important parts of the artwork and should not be compromised.
For optimum legibility in production, we strongly recommend following our graphics guidelines.
Sizing and spacing
Negative Text
Lighter text on darker background: slightly taller cap height, thicker text.
Capital letter height
Letter thickness
X-height
Character gap
1.75mm
0.3mm
1.2mm
0.2mm
Positive Text
Darker text on a lighter background: slightly shorter cap height, thinner text.
Capital letter height
Letter thickness
X-height
Character gap
1.6mm
0.15mm
1.2mm
0.2mm
Please avoid using any serif or scripted fonts.