As consumers are being increasingly concerned about the impact of packaging on the environment, we encourage the use of the Metal Recycles Forever mark.
By using it, a brand demonstrates to consumers that it has chosen a packaging material that is fully able to participate in the circular economy.
The logo – for use on and off-pack – is part of a behaviour change campaign from Metal Packaging Europe to help consumers better understand the key role they have to play in keeping metal in the material loop by recycling their empty packaging.
Recycling Logo
If your organisation would like the participate in the campaign and obtain a license, please visit the MRF website for more information and to review their visual identity document guidelines.
The Metal Recycled Forever mark is trademarked and the exclusive property of Metal Packaging Europe.
We recommend using the metal substrate for the mark, with printed text. See examples below:
The mark is available in 17 different languages. Here are the translations from some of our locations across Europe:
More information can be found at:
https://www.metalpackagingeurope.org/recyclesmark
The MRF mark must not be modified in any way, such as removing elements or truncating.
QR Codes
QR Codes can be printed on our cans to take consumers directly to your website or link to something else such as a video.
We treat this as a graphic, so to ensure good readability of the QR code we need the requirements listed below:
- Preferably black squares on a white background.
- Other dark colours can be used, confirm with your local graphics contact.
- Minimum square size is 0.44mm x 0.44mm.
- Minimum of a 4-module quiet zone around the code.
Due to the fact we have no control over the quality of the consumer’s equipment (especially the smartphone and installed software), we cannot guarantee the reading on every scanning device.