Barcodes | Ardagh Metal Packaging

To ensure that the barcode is functional, each bar code is generated using the customer-supplied numeric code.

Since the barcodes are generated in the prepress section, a placeholder barcode should be correctly sized in the artwork.

Barcodes should be positioned in the artwork in the lower half of the template and sit above the base area.

The important thing to remember when selecting colours for a barcode label is the contrast – that’s why the combination of a white background and black barcode is the most recommended colour combination.

Some other combinations are acceptable but must be discussed with your local Graphics Team as readability may be adversely affected.

Scanners read barcodes best when the background reflects light and the bars don’t reflect any.

Recommended magnification 100%
Minimum recommended magnification 90%
Overall dimension for box (including safety margin)

EAN 816×24 mm
EAN 1316×34 mm
UPC-A16×35 mm
UPC-E16×22 mm
barcode + DPG28x54mm
Minimum bar length is 13mm.

We highly recommend black and white for our barcode to ensure successful readability when scanning.

Other colour combinations are available, these can be agreed with your graphics contact. We recommend dark coloured bars on a light background.

Please note, red is not an option for bar colour as the barcodes are scanned using red light.

Against the background of the requirements of the Packaging Ordinance, Germany has had a far-reaching deposit obligation for beverage cans since January 2003.

Following the contract with DPG organisation, Ardagh Group is not allowed to deliver any cans to customers who do not have a contact with the DGP as well.

  • The security elements of the DPG logo (can, bottle and arrow) are only allowed to be printed with the original DPG ink.
  • Please make sure that you keep one inker for the DPG ink.
  • The surrounding of the DPG marking has to be printed in an opaque white.
  • The corner markings (triangles and rectangles) and the barcode barcode-elements must be printed in black.

More information can be found at

DRS is a system where consumers pay for additional cost (a deposit) when purchasing a can that will be reimbursed when the can is returned to a collection point after use.

The system is used as a financial incentive to ensure packaging is reused and recycled.

As this varies from country to country, customers should contact the countries Deposit Management Organisation (DMO) for more information.

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