Turning cans into winning moments
Ardagh Metal Packaging-Europe (AMP) has partnered with PepsiCo and Carlsberg-Britvic to create a unique consumer experience with the new Pepsi MAX® Thermochromic cans. 86 million football-themed Pepsi MAX® cans are hitting retail shelves across the UK, however, 150,000 feature AMP’s Thermo Finish technology. These “Perfect Chilled” cans were manufactured at AMP’s production facility in Wrexham, England.
Distributed within multipacks alongside identical non-Thermo cans, this limited-edition variant uses temperature-activated ink that turns the can blue at 8°C. The effect signals when the Pepsi MAX® drink has reached its optimal serving temperature, combining functionality with an enhanced drinking experience.
The colour-changing feature also brings a playful, interactive element. Football fans who discover a “Perfect Chilled” can then have the chance to win exclusive prizes.
At retail, the visual transformation creates strong shelf impact, capturing attention and encouraging purchase. The scarcity of these cans adds to the excitement, making each discovery feel more rewarding and reinforcing participation in the campaign.
The limited-edition launch demonstrates how functional print technology and consumer-led design can elevate metal beverage packaging beyond its traditional role, unlocking new creative and interactive possibilities for aluminium packaging in modern brand activation.
