Text and content are the most important parts of the artwork and should not be compromised.
Negative Text
Lighter text on darker background: slightly taller cap height, thicker text.
For optimum legibility in production, we strongly recommend following our graphics guidelines.
Positive Text
Darker text on a lighter background: slightly shorter cap height, thinner text.
Sizing and spacing
Please avoid using any serif or scripted fonts.
Negative Text
| Capital letter height | 1.75mm |
| Letter thickness | 0.3mm |
| X-height | 1.2mm |
| Character gap | 0.2mm |
Positive Text
| Capital letter height | 1.6mm |
| Letter thickness | 0.15mm |
| X-height | 1.2mm |
| Character gap | 0.2mm |
For copyright reasons we are not allowed to use copies of your font sets. All text elements must be converted to paths!
Tip: Keep a version of the file with live fonts incase any text amendments need to be made at a later stage.
Tip: Keep a version of the file with live fonts incase any text amendments need to be made at a later stage.
