PAC-MAN turns 45 — Candy Can and AMP mark the moment with 45 collectible cans

Published September 9, 2025

There are games, and then there are true cultural icons. Pac-Man belongs to the latter, a timeless legend that continues to captivate generations. To mark 45 years of Pac-Man, Candy Can has teamed up once again with Ardagh Metal Packaging (AMP) to launch a special edition collectible can series that channels retro arcade vibes for today’s beverage market.

Pac-Man first appeared in arcades in 1980 and quickly became a global phenomenon, earning a place in the Guinness World Records as the most recognisable video game character ever. Candy Can’s special edition drinks celebrate this milestone with two flavours, sparkling orange candy and sparkling cherry candy, presented in AMP’s Sleek 33cl cans with a matt finish.

The standout collectible feature is the 45 uniquely designed ends, created using AMP’s award-winning H!GHEND innovation. Each lid showcases distinct Pac-Man-themed artwork – from pixelated Pac-Man himself to the iconic ghosts – turning every can into a pop culture keepsake.

AMP is proud to be Candy Can’s long-term partner, supporting their award-winning packaging innovations and delivering the highest quality and creativity with every can.

“Pac-Man is a cultural icon that’s instantly recognisable and universally loved, said Sander de Jonge, Founder of Candy Can. “At Candy Can, we’re all about fun and creativity, so teaming up with AMP felt like the perfect match. When we saw what was possible with the H!GHEND technology, we knew it was a chance to do something truly unique – turning each can into a collectible moment and offering something the market hasn’t seen before.”

“With the right design and technology, a can becomes more than packaging – it becomes a storyteller. Thanks to our H!GHEND innovation, this special edition series doesn’t just celebrate Pac-Man, it captures 45 years of cultural history in every detail,” said Gerlof Toenhake, Director Sales at Ardagh Metal Packaging.

Available in Canada, Germany, United Kingdom, The Netherlands, Czechia, Hungary, Lithuania, and Denmark, this collectible series is set to become a must-have for enthusiasts of gaming, design, and unique flavour experiences.

Because legends don’t just live in games – they come to life in every can.