Party continues as H!GHEND wins Gold at Cans of the Year Awards

Published November 4, 2022

Ardagh Metal Packaging – Europe is celebrating once again after being awarded Gold for its groundbreaking H!GHEND series at The Canmaker Cans of the Year Awards 2022.

H!GHEND, AMP’s transformative new addition to its cutting-edge range of can end options, was lauded at the industry prizegiving for the sheer range of exquisitely customisable, brand-enhancing creative opportunities it offers, taking the top prize in the Prototype category. The innovative print technology behind H!GHEND allows canned beverage brands to deploy highly differentiated visual effects at the can end for the first time and in up to 200 different designs per batch.

The prestigious Cans of the Year Awards, sponsored by leading industry monthly The Canmaker magazine, have been recognising and rewarding innovative and exciting work within the global metal packaging industry for over 25 years, celebrating the best of the best at their annual gala dinner – held this year at the Prague Marriott Hotel in the Czech Republic.

Dirk Schwung, Sales Director at Ardagh Metal Packaging – Europe, says: ‘It seems like we can’t stop celebrating! This Cans of the Year Gold is another big prize for H!GHEND, coming right after it won Best Metal Design at the World Beverage Innovation Awards, too. We are so committed to innovating, and producing exciting new options for our customers, so it’s great to have the wider industry recognise the achievements of our hardworking teams.’

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