The Naked Collective strips drinks to the clean essentials

Published June 1, 2020

A new range of premium health drinks from UK beverage company The Naked Collective, based on a ‘clean and simple’ philosophy, are to be launched in infinitely recyclable 33cl Sleek aluminium cans from Ardagh Group.

Brewed from plants, vitamins and water – nothing else – The Naked Collective’s So-Beer non-alcoholic lagers and Mude isotonic drinks will appeal to the increasing number of consumers who are looking for alcohol-free and low-sugar options that actively meet specific health needs. The Light Lager and Grapefruit flavoured So-Beers boast minerals and complex B vitamins that arise naturally during the brewing process, while the Mude range is ‘built around your day’ with vitamin-based functionalities – chill, work, play, sleep, and immunoboost.

This emphasis on simplicity, health and premium positioning is reflected in the clean lines of Ardagh’s tall, slender 33cl Sleek can manufactured in the UK, which The Naked Collective has adopted for its whole product range. The Mude cans all have a white shell and blue tab, with each of the five flavours distinguished by a single, rich, nature-inspired colour on the can body, brought to new heights by a stunning ombré effect. The So-Beer packs are characterised by clean pastels on a high-impact black background, with Ardagh’s unique matte finish ensuring they stand out from existing health drink designs.

This head-turning, simple but sophisticated packaging was developed in partnership with Ardagh’s UK Graphics team.

“The team at Ardagh have been outstanding,” says The Naked Collective Founder Niall Phelan. “The level of support, responsiveness and the general feeling that we are working with a true partner has made the entire process fun. So, as we extend our range and expand our market, we’re delighted Ardagh will be our partner on that journey.”

Dirk Schwung, Sales Director at Ardagh Group’s European Metal Beverage Business Unit, echoes this sense of partnership:

“We’re proud to have helped The Naked Collective develop this fantastic aesthetic which communicates the premium product inside. Since the aluminium can is infinitely recyclable, it’s also great to see our pack contribute to this customer’s clean, minimalist philosophy and carbon-neutral stance.”

The aluminium can is also light to transport and offers protection from air, light, leakage and breakage – extending product shelf life and reducing waste – making it the natural choice for a company with such strong green credentials. The Naked Collective also fills locally for both the Irish and UK markets to further reduce its transport emissions.

The Naked Collective’s Mude and So-Beer range will be introduced online on 12 June and in major retailers in the UK and Ireland in July.

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